Conducted on campus training programme on “Marketing Strategies for Agripreneurs” at the KVK premises.
• M. Arunraj, Programme Coordinator (i/c), explained the mandated activities of KVK and highlighted the importance of procuring quality raw materials directly from farmers, particularly CFLD and FLD farmers. He also emphasized the role of social media in promoting and marketing value-added products.
• C. Sabarinathan, SMS (Agricultural Extension), explained the importance of branding and development of novel products. He also briefed the participants on e-NAM and various State and Central Government schemes available for agripreneurs.
• M. Ramyasivaselvi, SMS (Home Science), handled a session on the 4Ps of Marketing-Product, Price, Place and Promotion and also covered price fixing strategies, digital marketing for enhancing product visibility and market reach.
Staff Involved : SMS (Home Science)
